Aethic spurs industry with Prove it!

Florence, Italy, Thursday June 14th, 2018.   At the INNOCOS conference in Florence today, skincare company Aethic announced its Prove it! campaign urging greater transparency and the substantiation of eco-claims across the sunscreen sector. Thousands of sunscreens containing ingredients which are harmful to coral will be banned once a global landmark bill presented by Senator […]

Photo-stability labelling announced

New voluntary photo-stability sunscreen labelling announced. The under-reported photo-stability aspect of sunscreens is to get greater prominence on-pack with a rating system proposed by London-based skincare company Aethic. Photo-stability indicates how quickly a sun filter degrades when exposed to sun light. Photo-unstable filters degrade quickly leaving skin vulnerable to burning and skin damage after a relatively short […]

Do it with “lef”

In our founder’s native Dutch, “lef” means a combination of daring, audacity and courage. Lef is in Aethic’s DNA and is embodied by the sports women and men who, like you, use our products; it underpins the way we’ve taken on the bigger companies in skincare and it’s how we approach the huge challenge of […]

Aethic joins Volvo Ocean Race with Vestas 11th Hour Racing

Aethic has been announced as the official sunscreen provider for Vestas 11th Hour Racing in the 2017-18 race. Says Vestas 11th Hour Racing: “Aethic Sôvée satisfies our strict performance and sustainability criteria in a world in which several ingredients have been revealed to harm coral and marine life. While one of these ingredients, oxybenzone, has […]

Exclusive worldwide licence

Aethic has been granted an exclusive worldwide licence by King’s College London for the use of their novel formulations containing a naturally occurring compound found in seaweed which protects skin from the sun’s most harmful UV rays. The active ingredient, to be known by the registered trade mark Photamin®, is part of the MAA (mycosporine-like […]

Real yachtsman

Vendée Globe yachtsman ‘goes blue’ to save coral from sunscreens   New Zealander Conrad Colman, whose yacht is 100% naturally powered, is joining the fight to save coral from sunscreen damage with The Going Blue Foundation.   He will be promoting the foundation’s “Coral is Moral” campaign and will also be using world’s only proven […]

People love Aethic

Annabel van Westerop, current world no.2 kitesurfer Annabel is an Ambassadress for AETHIC and uses Sôvée during competition. Photo credit: Jonathan Beana   Rochelle Ballard – Women’s Masters ISA World Champion 2012 (Surfing) Alexandra Cousteau, National Geographic Emerging Explorer & Ocean/Water Advocate.  Martha Blanchfield, Sailing Photographer and Competitive Sailor Gill McGovern Meryem Mortell, owner Zayane modern Moroccan Restaurant, Notting […]

Coral is Moral

Aethic is supporting a campaign to save coral from sunscreen damage with a £1 donation from each bottle of Aethic Sôvée triple-filtre sunscreen sold during the summer of 2016. Sôvée is the only sunscreen that has been scientifically validated and patented to leave coral intact. Most other sunscreens inflict irreparable damage on coral. To fight […]

Spanish retailer goes blue too

El Corte Inglés, the leading Spanish department store chain, has joined a growing number of retailers to ‘go blue’ and acknowledge the importance of safeguarding oceans and marine life. The group has just completed a successful online trial of the AETHIC skincare range which includes Sôvée sunscreen. Sôvée triple-filter sunscreen is the only product to […]

Aethic first to use new clear MATER-BI packaging film

  Aethic, the London-based skincare company that launched Sôvée, world’s only scientifically proven ecocompatible sunscreen, is to be the first cosmetics company to use a clear packaging film specially developed by Italian MATER-BI manufacturer Novamont. The material is to debut with Aethic’s next production run of its sunscreens and face creams. The transparent thin film material used […]