Real yachtsman

Vendée Globe yachtsman ‘goes blue’ to save coral from sunscreens   New Zealander Conrad Colman, whose yacht is 100% naturally powered, is joining the fight to save coral from sunscreen damage with The Going Blue Foundation.   He will be promoting the foundation’s “Coral is Moral” campaign and will also be using world’s only proven […]

People love Aethic

Annabel van Westerop, current world no.2 kitesurfer Annabel is an Ambassadress for AETHIC and uses Sôvée during competition. Photo credit: Jonathan Beana   Rochelle Ballard – Women’s Masters ISA World Champion 2012 (Surfing) Alexandra Cousteau, National Geographic Emerging Explorer & Ocean/Water Advocate.  Martha Blanchfield, Sailing Photographer and Competitive Sailor Gill McGovern Meryem Mortell, owner Zayane modern Moroccan Restaurant, Notting […]

Coral is Moral

Aethic is supporting a campaign to save coral from sunscreen damage with a £1 donation from each bottle of Aethic Sôvée triple-filtre sunscreen sold during the summer of 2016. Sôvée is the only sunscreen that has been scientifically validated and patented to leave coral intact. Most other sunscreens inflict irreparable damage on coral. To fight […]

Spanish retailer goes blue too

El Corte Inglés, the leading Spanish department store chain, has joined a growing number of retailers to ‘go blue’ and acknowledge the importance of safeguarding oceans and marine life. The group has just completed a successful online trial of the AETHIC skincare range which includes Sôvée sunscreen. Sôvée triple-filter sunscreen is the only product to […]

Aethic first to use new clear MATER-BI packaging film

  Aethic, the London-based skincare company that launched Sôvée, world’s only scientifically proven ecocompatible sunscreen, is to be the first cosmetics company to use a clear packaging film specially developed by Italian MATER-BI manufacturer Novamont. The material is to debut with Aethic’s next production run of its sunscreens and face creams. The transparent thin film material used […]

Out of the Blue – Aethic l’Air Bien

  Out of the Blue – Aethic l’Air Bien Our new in-flight skin rehydration cream, will take off with Blue Panorama Airlines. We are to supply their Business Class passengers. Blue Panorama Airlines is based in Italy and flies to Cuba, the Dominican Republic, Jamaica, Mexico, Greece, Egypt, Spain, Albania and within Italy itself.

Kiteboarding body announces official sunscreen

The new collaboration will take flight with immediate effect, and Aethic products will be available for public testing on the next IKA event, the North American KiteFoil championships in Los Barilles, Mexico, during the famous Lord of the Wind competition from 12-17 January. All race committees, juries and expression judges will be equipped with Sôvée […]

America’s Cup contender adopts Sôvée

We’ve partnered with Britain’s America’s Cup challenger, Land Rover BAR, to have Sôvée adopted as the only product that matches the team’s unique sustainability credentials.The challenger for the 35th America’s Cup was formed by the most successful sailor in Olympic history, Sir Ben Ainslie; winner of four Olympic gold medals, one silver and the 34th […]

Leave marine life intact

Tested in both  Mediterranean and Tropical waters by the internationally recognised leading Marine Scientist Prof. Roberto Danovaro from a major Italian University, Aethic  Sôvée has been proven 100% eco-compatible. Unlike many other claimants to the ‘reef-safe’ description, Sôvée is the only product that has undergone testing to prove this in its entirety. Biodegradable is not enough. […]

Triple-Filter protection and organic moisturisers

Ultraviolet (UV) sun rays can cause damage to your skin. In fact a ‘tan’ is actually an indication of skin damage. Excessive tanning without protection, leads to early wrinkles caused by irreparable damage to the protein that binds the skin and keeps it smooth. As much as 80% of the aging of your skin can […]