Do it with “lef”

In our founder’s native Dutch, “lef” means a combination of daring, audacity and courage. Lef is in Aethic’s DNA and is embodied by the sports women and men who, like you, use our products; it underpins the way we’ve taken on the bigger companies in skincare and it’s how we approach the huge challenged of […]

Aethic joins Volvo Ocean Race with Vestas 11th Hour Racing

Aethic has been announced as the official sunscreen provider for Vestas 11th Hour Racing in the 2017-18 race. Says Vestas 11th Hour Racing: “Aethic Sôvée satisfies our strict performance and sustainability criteria in a world in which several ingredients have been revealed to harm coral and marine life. While one of these ingredients, oxybenzone, has […]

Exclusive worldwide license

Aethic granted exclusive worldwide license for use of seaweed compound Skincare company Aethic has been granted an exclusive worldwide license by King’s College London for the use of their novel formulations containing a naturally occurring compound found in seaweed which protects skin from the sun’s most harmful UV rays. The active ingredient, to be known […]

Real yachtsman

Vendée Globe yachtsman ‘goes blue’ to save coral from sunscreens   New Zealander Conrad Colman, whose yacht is 100% naturally powered, is joining the fight to save coral from sunscreen damage with The Going Blue Foundation.   He will be promoting the foundation’s “Coral is Moral” campaign and will also be using world’s only proven […]

People love Aethic

Annabel van Westerop, current world no.2 kitesurfer Annabel is an Ambassadress for AETHIC and uses Sôvée during competition. Photo credit: Jonathan Beana   Rochelle Ballard – Women’s Masters ISA World Champion 2012 (Surfing) Alexandra Cousteau, National Geographic Emerging Explorer & Ocean/Water Advocate.  Martha Blanchfield, Sailing Photographer and Competitive Sailor Gill McGovern Meryem Mortell, owner Zayane modern Moroccan Restaurant, Notting […]

Coral is Moral

Aethic is supporting a campaign to save coral from sunscreen damage with a £1 donation from each bottle of Aethic Sôvée triple-filtre sunscreen sold during the summer of 2016. Sôvée is the only sunscreen that has been scientifically validated and patented to leave coral intact. Most other sunscreens inflict irreparable damage on coral. To fight […]

Spanish retailer goes blue too

El Corte Inglés, the leading Spanish department store chain, has joined a growing number of retailers to ‘go blue’ and acknowledge the importance of safeguarding oceans and marine life. The group has just completed a successful online trial of the AETHIC skincare range which includes Sôvée sunscreen. Sôvée triple-filter sunscreen is the only product to […]

Aethic first to use new clear MATER-BI packaging film

  Aethic, the London-based skincare company that launched Sôvée, world’s only scientifically proven ecocompatible sunscreen, is to be the first cosmetics company to use a clear packaging film specially developed by Italian MATER-BI manufacturer Novamont. The material is to debut with Aethic’s next production run of its sunscreens and face creams. The transparent thin film material used […]

Out of the Blue – Aethic l’Air Bien

  Out of the Blue – Aethic l’Air Bien Our new in-flight skin rehydration cream, will take off with Blue Panorama Airlines. We are to supply their Business Class passengers. Blue Panorama Airlines is based in Italy and flies to Cuba, the Dominican Republic, Jamaica, Mexico, Greece, Egypt, Spain, Albania and within Italy itself. (more…)

Kiteboarding body announces official sunscreen

The new collaboration will take flight with immediate effect, and Aethic products will be available for public testing on the next IKA event, the North American KiteFoil championships in Los Barilles, Mexico, during the famous Lord of the Wind competition from 12-17 January. All race committees, juries and expression judges will be equipped with Sôvée […]