Aethic adopts Green PE bottle as European first

Aethic, the skincare company that launched Sôvée, world’s only patented ecocompatible triple-filter sunscreen, is now the first in Europe to adopt a new Brazilian eco-plastic material for its bottles.

Aethic Sôvée will now be bottled in Green PE, a polymer manufactured with ethylene made from sugarcane ethanol. While retaining identical properties to conventional PE in terms of performance, the green plastic absorbs 2,15kg of CO2from the atmosphere for every kg produced. Moreover, 80% of the energy consumed during its production comes from renewable resources.

Most skincare manufacturers use standard PE (Polyethylene) for their packaging. This type of plastic relies on fossil raw materials (i.e. oil and gas) and also has a higher carbon footprint and acquatrail when compared to Green PE.

Aethic is the first skincare company to announce the use of Green PE for a sunscreen in Europe.

Says Allard Marx, CEO of Aethic “We could not use a standard material given our ‘blue’ ethos and the fact that our cream leaves the ocean intact. We first used PLA, a corn-based material very successfully used in disposable food packaging; yet this proved a little brittle for a bottle over longer time periods. We searched high and low for a more flexible alternative until we were alerted to Braskem’s Green PE. It’s been fast and frenetic to test the material in time for this summer but I am delighted to say that we’ve made it”.

Adds Martin David Rangel Clemesha, Technical Sales Manager Europe for Braskem: “I’m very pleased that in less than six months we managed to go from idea to project launch through the close cooperation between all the partners in the value chain. This record wouldn’t have been achieved if it weren’t for Aethic’s firm commitment to have a sustainable packaging material for its leading-edge Sôvée sunscreen”.

Ends.

About Aethic

Aethic is a London-based skincare company founded by Allard Marx. The company has innovated with Sôvée, a patented product. It believes that its products must outperform competitors’ in protecting skin from damage or restoring it to good health. Yet it must do so without harming our planet with the oceans being the company’s primary focus.

A range of further groundbreaking skincare products is in development with 4 in the later stages of testing.

Sôvée was launched in Selfridges in 2013 and is now stocked in Whole Foods and Beauty Works West in London,Brummellsoflondon.com,beyondorganic.com andaethic.com online as well as leading resort hotels around the world starting with COMO Hotels and Resorts.

About Braskem’s Green PE (Polyethylene)

Green PE is a thermoplastic resin produced from ethylene made from sugarcane ethanol, a 100% renewable raw material that helps reduce greenhouse gas emissions. The resin, the properties of which are identical to those of conventional polyethylene, is extremely versatile in terms of applications and is also recyclable.

Braskem’s Green Polyethylene is distributed by FKuR Kunststoff GmbH.

Aethic’s Green PE bottle for Sôvée sunscreen is produced by La Poliplastic in Trezzano-sul-Naviglio near Milan, Italy.

 

 

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